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I've been running Facebook Ads with various success for a few years now.  And want to share what I've learned along the way because there is nothing more frustrating than dealing with a disapproved ad or an approved ad that doesn't yield the results you were hoping for.

First, let's discuss the approved ad that just didn't work.

Scenario #1 - Your ad was approved and you didn't like the results

Ok, so you made it past the Facebook gates and ran an ad.  But the results were less than satisfying.  Here are a few reasons why that ad may not have converted:

1. The Image
   Your image is the first thing people see and it needs to stop the user from scrolling.  Images of you, or at the very least, a person, perform better than an inanimate object.  And the more emotion the image conveys, the better.
   
   
2. The Headline
   This is the bold, title line.  If it's written in a positive tone, it may or may not perform better than if it's written in a negative tone.
   Example: 5...